How to become a better Visual Designer.
First, what is a Visual Designer? A designer, who understands design principles and critically applies them to solve complex problems visually: balancing craft and execution.
So, how do you become a better Visual Designer, if you have a grasp of the basics.
You must design, with intentionality. That means that when you are designing, your designs are based on solid design principles, research, and attention to detail. How does one do that?
You get good at asking yourself a set of questions while you design.
- What is my type hierarchy?
- What patterns am I using?
- How do these patterns compare to existing or established patterns?
- What are the margins and padding rules?
- Are my icons clear?
- How consistent are my design choices?
- Does everything on the design need to be there?
- How would I define my color palette?
- Is spelling, grammar, and punctuation correct?
- What’s the content strategy?
- How does the flow of the page read?
- How would this design translate to another platform?
Practice, practice, practice. Show your work, get feedback. Observe design in the world and form opinions. Look at established design systems like material design and Human Interface Guidelines. Look at websites, apps, and excellent work on Dribbble and ask yourself: Why is this working?